“Joi Hok!” is a bengali saying which translates to “Jai Ho!” In Hindi and “Let victory be yours !” in English.The sole purpose of naming our initiative with this spiritual phrase reflects the ongoing global struggle in the battle against TB that has continued for thousands of years .This highlights the importance of why everyone must be aware and take caution of the issues surrounding effective elimination from India – which is the leading country for having the most tuberculosis cases till date.
In line with the current DOTS programme rolled out in India, there are no current awareness campaigns that employ captivating techniques like art that draw attention to TB and other health issues, This campaign would appear as a useful adjunct to the current strategies for controlling the disease on a large scale.